GreenShoot Labs

We are a product development team focused on making teams happier and more productive

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Our focus

Conversational Platforms

Platforms such as Slack have created new contexts in which teams consume information, collaborate and take action.

Actionable Information

Organisations have too much disparate data and not enough actionable information. We build tools that help you integrate data from different sources, provide insights in the right context and allow you to take direct action.

Machine Learning and Automation

We take full advantage of tools powered by machine learning and build software that allows you to delegate tasks to intelligent agents. They work to achieve your goals while adapting to your context and priorities.



Ronald Ashri

Ronald holds a PhD in Computer Science from Southampton University where he subsequently worked as a senior research fellow, collaborating with BT Research, SRI International and Stanford University. His research dealt with complex distributed systems, artificial intelligence, and Semantic Web technologies. He has authored and co-authored a number of academic articles, as well as a book on agent-based software development.

After moving from academia to industry Ronald focused on the use and integration of content management tools within large organisational settings. He has worked with clients such as UCLA, McGill University, Indiana University Libraries, the NHS, the Italian Government, TripAdvisor and Solarcentury.


Tim Deeson

Tim has been building software delivery teams since 2001, both in the growing digital agency he founded, Deeson, and through client consultancy.

His recent focus has been on developing the practices, tools and culture that support empowered, sustainable high performing teams.

Areas of interest include behavioural economics, the growth of distributed work and what 'self-organising' teams mean in practice.



Tendayi Viki

Tendayi co-designed and helped implement Pearson’s Product Lifecycle. He holds a PhD in Psychology and an MBA. He is the author of two books: The Corporate Startup and The Lean Product Lifecycle.

In his early career, he spent 12 years as an academic at the University of Kent (UK), where he is now Honorary Senior Lecturer in Organizational Psychology. He has also been a Research Fellow at Stanford University and Research Assistant at Harvard University.



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A suite of products that helps teams be happier and more productive, powered by Slack.

Find out more



Strategic support with conversational interfaces, messaging platforms and product design.

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We're hiring


We're always keen to talk to interesting people who are thinking about some of the same things we are.