About Us

GreenShoot Labs is a global leader in conversational AI consultancy.
Our story

GreenShoot Labs began life in the innovation lab at digital agency Deeson; we formally became a separate company in 2017.

In early 2019 we were acquired by publicly listed technology group The Panoply to drive continued growth.

Over this time we've worked with clients ranging from consumer brands, governments, universities and media.

Discover more about Our thinking.

Deep expertise

Our ongoing conversational AI research and implementation work led us to create an open source framework. Building on multi-agent AI theory, OpenDialog enables sophisticated and enterprise scale conversational applications.

The open source licence enables client control of intellectual property, innovation and hosting. This is particularly important for strategic conversational application or in regulated industries where data control is key.

Our team is security cleared to the UK Government's BPSS standard and we hold the CyberEssentialsPLUS security accreditation.

We are founding members of the The UKRI Centre for Doctoral Training (CDT) in Safe and Trusted Artificial Intelligence.


Dr. Ronald Ashri

With a PhD in Computer Science (Artificial Intelligence) from Southampton University, Ronald has a deep specialism in multi-agent systems and with a particular focus on conversational applications.

For the past 15 years, he has worked on commercial implementation projects with clients such as BT Labs, Stanford University, the NHS, Italian Government, TripAdvisor, Imperial War Museum and Indiana University Libraries.

He frequently writes and speaks about AI-related issues and co-authored a book on agent-based software development. His most recent book is The AI Powered Workplace.

Tim Deeson

Tim has been helping clients innovate with emerging technology since 2001 when he founded Deeson, a leading UK digital agency and early open source advocate.

He works with clients to help them drive strategic use of digital services in their organisation, considering the people, process and technology impacts.

He has led a range of implementation initiatives including a secure research Government system for UK social workers, web platforms for BBC Worldwide and digital voting for BRIT Awards.